Sony Ericsson’s new K770i Cyber-shot™ phone, announced today, is a digital camera, a photo album and an elegant phone all in-one. Still a phone first and foremost, it allows you to send and share your photos as soon as you’ve taken them. At just 14.5mm slim and finished in a fashionable Truffle Brown, the K770i can take pictures as good as a standalone digital camera; pictures can be printed up to A4 size. The camera can also be used for video and comes with a powerful photo light for indoor photo-taking and filming. As with all Sony Ericsson Cyber-shot™ phones, ‘ease of use’ sits at the heart of the experience. To take a picture, just slide open the lens cover, find your subject and shoot.

Great results
Capturing the perfect picture is easy with the K770i Cyber-shot™ phone. Just slide open the lens cover and you’re ready. Once in camera mode the 1.9inch screen becomes the viewfinder, the Cyber-shot™ based menu becomes visible and you’ll also see eight lit icons appear across the phones keypad. These serve as 1-click shortcuts to each of the camera’s key functions, such as picture size and photo light. If you take a spontaneous snapshot and the light conditions are poor, simply select Photo fix for PC-free photo editing on your phone.

Shared instantly
The most direct way to share your photos is perhaps through a slide show on the K770i’s screen. When you want to show them to people that are not around, though, you can post your pictures to your own ‘blogsite’ or on-line gallery. Share the web site address to share your photos. If you want to transfer photos swiftly from the K770i Cyber-shot™ phone to your PC or laptop, then simply use the USB Cable provided in-box to drag and drop them from one to the other. Alternatively, if you prefer to print your pictures, the 3.2 megapixel camera with auto focus delivers picture quality that is good enough to print your photo out at upto A4 size (297mm x 210 mm). You can even connect your K770i direct to a printer using PictBridge™ for PC-free printing.